You don't need to learn AI. You need to hire it.
AI should free up your time so you can be more, not do more. In four live days, you'll figure out what your business needs built first. Then you'll see how AI gets it done faster, so you get your time back.
Three tickets, from $47. All four live days. Replays included.
Until the first live session, Tuesday Oct 13 at 8am PT / 9am MT / 10am CT / 11am ET.
Already running in real businesses
Time back, in their words
"Now do the next 4, and then I'd go do some laundry or something and then come back... I didn't feel bad about going and doing something else or getting some sunshine or something because it was working."
"You're spending literally hours of your time training it so you get days of your time back in the future. And, and that's a lot of value."
"Before, it was just like, ugh. It's all me. And now it doesn't feel like that as much, which is huge because it's hard to have everything on your shoulders."
If your week looks like this, you're in the right room
Everyone has an AI tool for you
Your feed says you need AI. Your inbox wants you to buy a new app, and a friend swears by a different one every week. You've tried a couple. Nothing stuck, and you still don't know what to do first.
Tuesday at 2pm
You blocked this time for the work that moves the business. Instead you're three messages deep in a problem only you can answer. The block is gone, and the real work slides to tonight. Again.
So you tried AI. It gave you more to do, not less. Nobody helped you pick the right work first, and if you speed up the wrong thing, you just get lost faster.
Strategy First. AI Second.
Be more, not do more
Here's something I learned the hard way. I built a crew member that writes blog posts for us. It works great. And it changed nothing in my business, because blogs were never what was holding me back.
That's the trap. If you use AI to do more, you end up with more to do. And AI won't warn you, because it tends to agree with whatever you ask. A study in the journal Science this year tested 11 top AI models, and they sided with the user 49 percent more often than people did. Ask AI what to build and it'll probably tell you your idea is great.
So we start with strategy. First you figure out what your business needs built. Then you hire AI to do it, and you get the time back.
Brooke
Choose your ticket
Pick the seat that fits
Every ticket gets you into all four live days, Tue Oct 13 to Fri Oct 16, at 8am PT / 9am MT / 10am CT / 11am ET. Pick how much you want to keep and how close you want to work with us.
- All four live days, Oct 13 to 16
- A 7-day replay of every session
- The Next Hire Snapshot form, so your business can be a live example
- Everything in General, plus:
- Lifetime replays of all four days, yours to keep
- The HELM prompt builder
- The Crew Model Overview Guide
- The 5 Levels Cheat Sheet
- Everything in VIP, plus:
- The Crew Member Blueprint Lab, a small group build session
- The 500-skill library
- The AI Business Audit
- The 60-Day Action Plan
Secure checkout. Right after you register, your welcome email has everything: your bootcamp dashboard, the live links, and your Next Hire Snapshot. The sessions stream live on YouTube.
The four days
What happens each day
Each day builds on the one before, so come to all four if you can. Every session is live at 8am PT / 9am MT / 10am CT / 11am ET, with a replay for 7 days.
Day 1 · Tue Oct 13 · Be More, Not Do More
What is AI for, anyway? Not more work. You'll learn CAPTAIN, a simple way to see your job as the owner: your crew rows, and you steer. Then you'll watch real crew members from our business do real work while Brooke approves it.
Day 2 · Wed Oct 14 · Know What to Build
What should you build first? We'll use the Three Lanes: Attention (how people find you), Proof (how they come to trust you), and Revenue (how they pay you). You'll look at what worked in the last 90 days, find your thinnest lane, and pick the one thing to build first.
Day 3 · Thu Oct 15 · Hire It
Who do you hire to do it? You'll see what's inside a crew member, and why the first thing we do is send it to school. Our school for crew members is called Crew Academy, and it's the biggest thing we do differently. Then we'll open our real AI org chart and show you the crew at work. We build across a few different AI platforms, like Grok Bot and Claude, and you'll see the crew working in them.
Day 4 · Fri Oct 16 · Your Next Hire
How do you keep it going without doing it all yourself? A crew member that's on duty does its job on a schedule, so you don't have to remember to ask. We'll write next-hire plans live for a few people in the room, and you'll leave knowing what your next hire should be.
- Day 1See your roleYou steer, the crew rows.
- Day 2Know what to buildFind your thinnest lane.
- Day 3Hire itSend your crew to school.
- Day 4Your next hireLeave with the plan.
Each session runs about 60 minutes, live, with a replay for 7 days. You'll watch the work get done, live.
The biggest thing we do differently
Why our crew doesn't sound like everyone else's AI
Every marketer I ever hired asked me the same questions before they made anything. Who's the client? What does my voice sound like? What does good look like? AI needs those answers too. If you skip that part, it guesses.
So every crew member we build goes to school first. Our school is called Crew Academy. It teaches each crew member what good looks like before it does a single job. Our crew works across a few different AI platforms, like Grok Bot and Claude, and on Day 3 you'll watch them work.
Your competitors can open the same AI tomorrow. They can't copy what your crew learned in school.
Your hosts
Brooke and Tricia, live all four days
Brooke Elder
Brooke did everything she was told to do. She scaled a coaching business to 27 employees, hiring more people to do more work, and watched it nearly break. Her husband asked the question that changed everything: why are you automating with people instead of systems? She cut the team back to 6, the business held, and she rebuilt it to run on structure instead of headcount. Now she helps service business owners hire AI for the right work, so they get their time back.
- Seven businesses, two exits
- Scaled a team to 27, then rebuilt it to 6 on systems
- Ran the business from a sailboat while crossing the Atlantic with her family
- Her line: "Automation is my love language"
Tricia Peterson
Tricia is an organizational psychologist and neurocoach. She works on the leadership side, the part most AI talk skips. Her point is simple: a business can't grow past the way its owner thinks, so the thinking comes first. She also built a business that let her roadschool her kids across almost every state. That is the freedom we want for you: a business you are not tied to, so you can do whatever you want, wherever you want.
More from the room
Owners like you, already doing it
"I keep telling people AI is not smarter than me. It types a lot faster than I do, but it's not smarter than me... It can't replace me in my job. It can make me look good."
"Usually I'm sitting here hand copying and pasting into a word document... And it put the whole thing together and, like, color coded it... I was, like, shocked. That just saved me, like, two hours."
"The thing that gave me the most courage to just do it was the boot camp... It's actually been fun. I was really scared of this to begin with. Sometimes you just need somebody to tell you you could be courageous to be courageous."
"It's just me learning what the opportunities are, where it'll save me time. And boy, did it save me time and sanity."
"I asked it, can you grab all these names and email addresses, and it had 400 of them in less than five minutes. That would have been an all-day project. And it pulled them all."
"In like two to three weeks, you wouldn't believe what I've got set up already. It's crazy."
Ready when you are
Grab your ticket
- All four live days, Oct 13 to 16
- A 7-day replay of every session
- The Next Hire Snapshot form, so your business can be a live example
- Everything in General, plus:
- Lifetime replays of all four days, yours to keep
- The HELM prompt builder
- The Crew Model Overview Guide
- The 5 Levels Cheat Sheet
- Everything in VIP, plus:
- The Crew Member Blueprint Lab, a small group build session
- The 500-skill library
- The AI Business Audit
- The 60-Day Action Plan
Secure checkout. Replays included with every ticket.
Is this the right room for you?
This is for you if
- You own a service business, and everyone keeps telling you to "use AI" without telling you where to start.
- Everything still goes through you, and you want some of your week back.
- You tried a tool or two, and it made more work instead of less.
- You want to know what to build first before you buy one more thing.
This isn't for you if
- You want a click-by-click setup tutorial. This week is about what to build and why, not setup screens.
- You want someone to press one button and hand you a finished AI team. There's no such button.
The Next Hire Snapshot
Your business could be a live example
After you register, you'll get a short form called the Next Hire Snapshot. It asks what your business does, what eats your week, and the one thing you'd hand off first. We read every one. Each day we pick real businesses from the room and work on them live (first name and business type only, and only if you say yes). Our own crew reads them too, and on Thursday we'll show you what it found. On Friday, we'll write next-hire plans for a few of you, right on the call.
Why they stay
It's the approach, not just the tool
"You say strategy first, AI second. It's very simple. I love it. Very succinct, perfect for people that are like, what's AI going to do. It's just a tool."
"I appreciate that you're walking us through, each of us being at a different place, and giving us that vision, without making us feel like we're missing out if we don't do it right away."
"If it can do what it's been doing with me and my bookkeeping, wow. It's incredible."
Last call to join us live
Pick your ticket
- All four live days, Oct 13 to 16
- A 7-day replay of every session
- The Next Hire Snapshot form, so your business can be a live example
- Everything in General, plus:
- Lifetime replays of all four days, yours to keep
- The HELM prompt builder
- The Crew Model Overview Guide
- The 5 Levels Cheat Sheet
- Everything in VIP, plus:
- The Crew Member Blueprint Lab, a small group build session
- The 500-skill library
- The AI Business Audit
- The 60-Day Action Plan
Secure checkout. Replays included with every ticket.
Before you decide
Quick questions
When is it?
How long are the sessions?
What if I can't make it live?
Do I need anything special?
Do I need to be techy?
Is this a pitch?
What will I walk away with?
I came to the Oct 1 masterclass. Is this the same thing?
Tue Oct 13 to Fri Oct 16 · 8am PT / 9am MT / 10am CT / 11am ET
Four live days. Leave knowing your next hire. Tickets from $47.
Tue Oct 13 to Fri Oct 16 · Every day at 8am PT / 9am MT / 10am CT / 11am ET · Replays for 7 days