A 5-Day Live Virtual Bootcamp
Everyone's teaching you to prompt.
Nobody's teaching you
what's worth building.
Everyone's teaching you to prompt.
Nobody's teaching you
what's worth building.
Nobody's teaching you
what's worth building.
That's how 94 percent of businesses end up drowning their brand in AI slop with nothing to show for it. We install the strategy first. The AI Crew comes after.
July 22-28 🟡 9 am PT/ 12 pm ET
July 22-28 🟡 9 am PT/ 12 pm ET
If your feed looks like this lately...
YOU'RE IN THE RIGHT ROOM
YOU'RE IN THE RIGHT ROOM
TUESDAY - 2PM
You blocked this time for the work that actually moves the business. Instead you're three messages deep in a problem only you can answer, the block is gone, and the real work slides to tonight. Again.
THE SHIP THAT WON'T STEER
You set the direction. You said it clearly. Six weeks later the team is rowing hard toward something that isn't quite it, and you can feel the gap between where you pointed and where the business is actually going.
You've tried AI to fix this. A tool here, an automated post there. It didn't slow down, because more AI on a business that isn't aligned just produces the same problems faster, dressed up as content. That's not a tools problem. It's a judgment problem, and no prompt fixes it.
What We Actually Show You...
What We Actually Show You...
A study published in the journal Science tested eleven leading AI models and found every one of them agreeable to a fault. Yours will tell you your idea is brilliant. It will not tell you it's wrong. It can't. That's not a flaw you fix with a better prompt. It's the reason so many businesses are running AI and still can't point to a dollar it made them.
McKinsey found that only 6 percent of companies using generative AI have seen real, measurable financial results. The other 94 percent got the tool. They didn't get the strategy underneath it, and AI without strategy just automates the guessing.
That's the gap we install. Not another AI course. The judgment that tells you which idea was worth building in the first place, then the AI Crew that executes it, trained on your actual thinking instead of the internet's average of everyone's.
Strategy First. Ai Second
THAT ORDER MAKES THE DIFFERENCE
What happens in the room
What happens in the room
Built to be watched, not studied. You leave with a clear picture,
not a pile of homework.
not a pile of homework.
The Reframe
Why everyone teaching AI right now is teaching the easy 6 percent of it, and what the other 94 percent actually requires.
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Inside a Real AI Crew
We open up our own business and show you real Crew members at work. The cash dashboard. The lead qualifier. The inbox that manages itself.
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The New Shape of a Team
How a business with AI trained on real strategy is structured differently from the one you're running now.
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Your Install Plan
How to turn the reframe into a roadmap for your own business, and what building it with us looks like if that's your next step.
Each session runs 60 to 90 minutes, live. This is the aha, demonstrated, not lectured.
Who is this for?
Who is this for?
This is for you if
✅ You run a service business with a team, and you're past the point where working harder helps.
✅ You're the bottleneck. Most decisions still route back through you.
✅ You've tried hiring your way out and watched it cost more than it returned.
✅You want AI working in the business, not one more tool you bought and never used.
✅ You're the bottleneck. Most decisions still route back through you.
✅ You've tried hiring your way out and watched it cost more than it returned.
✅You want AI working in the business, not one more tool you bought and never used.
This isn't for you if
✖️ You're after a free AI tutorial. This is a working reframe of your business.
✖️ You want a done-for-you button. This is a build, with you in it.
✖️ You want a done-for-you button. This is a build, with you in it.
Watch it with your right-hand person.
Watch it with your right-hand person.
The owners who get the most from these four days don't watch alone. The reframe sticks when the people who run the work see it land at the same time you do.
Your Hosts
Your Hosts
Brooke Elder
Brooke Elder
True North Strategies · Operating layer
Brooke built and exited multiple businesses. She scaled one to 27 employees doing everything she'd been told to do, watched it nearly break, and cut back to 6 to recover. Now she helps service business owners install AI Crew so they can grow without rebuilding that same trap.
Tricia Peterson
Tricia Peterson
Organizational psychologist · Leadership layer
Tricia is an organizational psychologist and neurocoach. She works the leadership layer, the part most AI conversations skip entirely, and shows you why alignment sits upstream of every system, and why a business can't outrun the way its owner thinks about it.
What your $47 gets you
What your $47 gets you
Your Live Seat Includes:
- All five live sessions, 60 minutes each
- The full reframe and the live AI Crew demos
- Live chat access during every session
- The chance to ask questions in the room
These sessions are live. Replays are available for 7 days.
Quick Questions
When is it?
July 22-28, starting at 12 pm Et each day.
How long are the sessions?
60 to 90 minutes a day, four days in a row.
Do I need anything special?
A way to take notes and an open mind. You don't need to know anything about AI yet.
Is this a pitch?
What's your refund policy?
If you don't learn anything we will happily refund you.
July 22-28, starting at 12 pm Et each day.
How long are the sessions?
60 to 90 minutes a day, four days in a row.
Do I need anything special?
A way to take notes and an open mind. You don't need to know anything about AI yet.
Is this a pitch?
On Day 4 we show you how we install this for clients. But most of what you'll see all five days is us proving the 94 percent gap wrong in real time. Whether or not you ever buy anything, you'll leave knowing the difference between AI that's just agreeing with you and AI that's actually working.
What's your refund policy?
If you don't learn anything we will happily refund you.
Strategy First. AI Second.
True North Strategies · scalewithAInow.com · © 2026
True North Strategies · scalewithAInow.com · © 2026